The immersive digital platform for Quebec’s classical music community
A Festival Classica initiative, this new Quebec showcase for classical music will be developed in collaboration with the Quebec-based digital transformation company ellicom/LCI LX. It will be an exceptional tool that will make it possible to extend the life of live concerts through live recordings and rebroadcasts in addition to and in tandem with the physical presentations. All Quebec classical music organizations and artists will be able to upload their content free of charge and successfully monetize it thanks to an innovative marketing strategy and a user fee schedule aligned with comparable offerings on other existing platforms.
This platform will mainly serve Quebec-based classical music artists and organizations, however, collaborations with musicians from other countries could also be envisaged. The essence and purpose of this project will be to ensure the accessibility of the platform to our artists and organizations at a low, or even no, cost to simply upload content. It will also provide a hub for Quebec’s offer of digital classical music concerts while fostering healthy collaborative relationships throughout the cultural sector ecosystem in Quebec.
This platform will be an excellent tool to monetize content in a fair manner and generate new revenue streams for Quebec musicians, not just during periods of pandemic but also in normal times, as it will complement the live concert. Quebec’s artists deserve to have their talent recognized through fair remuneration, in the form of fees or royalties, which will help ensure they can continue to exercise their art and make a decent living from it. A first revenue sharing proposal for views would be to pay the artists 70% and retain 30% for the maintenance and development of the platform. In addition, personalized advertising space will also be offered to organizations, musicians and their sponsors, which will provide them with exceptional exposure. Each of these independently managed elements will present opportunities to generate additional income for artists.
The digital programming will allow scores of Quebec artists and organizations to develop content that will act as both a complement and a derivation of the live concert. If they wish, they will also be able to make use of a competitively priced and customizable recording and broadcasting service.
The content will then be available for rebroadcast. Historic concerts and archival content will also be made available.
Classical music lovers will be offered curated listening experiences adapted to their preferences, along with a few surprises. They will also receive monthly discoveries along with artists to watch for that are sure to become new favourites!
This initiative will make it possible to not only reach all Quebec classical music lovers but also introduce classical music to new generations via technological and digital tools that are sure to capture their interest. The platform will be positioned as a state-of-the-art pedagogical tool, and its technological features will generate significant traffic, ensure the sustainable development of cultural initiatives and broaden access to classical music.
The platform’s virtual options will offer an immersive and multi-sensory experience: catalogue, live and recorded concerts, media library, discussion room, 360° interactive exploration room, backstage at the concerts, 360° concert segments, musical meditation videos, master classes, meetings with artists, and recording and integration of conferences and interviews.
The launch of the leconcertbleu.com platform will also be an opportunity to highlight the musical offerings of the different tourist regions of Quebec by matching them with suggestions for a particular region’s agri-food products to be savoured at home while listening to a top-quality concert. The musical and gourmet journey of each region of Quebec will showcase its great vitality through a variety of “musical happy hours.”
As a content creator, Festival Classica plans on being one of the leconcertbleu.com platform users with its upcoming programs, among them, its 2021 edition, which will be presented under the theme From Mozart to McCartney. This edition will feature more than 80 indoor and outdoor concerts along with performances at the new site in Seaway Park in Saint-Lambert, which will be used for major events. All the concerts will, of course, be presented in compliance with the rules established by public authorities to ensure the health of the artists, festivalgoers and staff. The immersive, digital Festival Classica will be an opportunity to experience music before, during and after the concerts!
But before that, Festival Classica will offer an “encore” edition, from December 11 to 20, 2020, of 15 concerts from the 2020 edition, which was to have been presented under the theme From Beethoven to Bowie but had to be cancelled due to the pandemic. The presentation of these concerts will constitute the first generation of content destined for the leconcertbleu.com platform, which will give music fans the chance to enjoy an exceptional acoustic and organic experience: physical venues, virtual concerts.